The Power of We™: The Essence of Avaya
by Andres Ramirez Al Ries and Jack Trout, pioneers of the positioning theory, said: “Tactics should dictate strategies. That is, the communications tactic should dictate the marketing strategy.” [1] A...
Statistics of the Global BPO Industry
On May 10th during the Avaya Evolutions at Bogotá (#AvayaEvolutions), Miguel José Lopez president of the Colombian Association of Contact Center gave a conference about the perspectives of the Contact...
How to differentiate and generate quick adoption of your products
By Juan Villalobos || As Avaya’s Marketing Manager for the Caribbean and Bermuda, I travel every week to visit our partners and customers. And in every airport, the same scene...