Sometime ago e-mail, cell phones and chats were used only to talk among friends and family. These systems (tools) were at one time for individual use but now are daily sources of communication for companies and organizations.
Will the same thing happen with the social networks? Our friends, family members and co-workers are aware of these social networks and currently are suppliers, clients or users.
In the past few years, means of communications have suffered tremendously, if we were to do a wide analysis, these modifications are quite recent. Companies’ level of adaptation to social networks will depend on how relevant it will be for the business, using what the 2.0 Web proposes.
Today’s communication scene is radically different from a decade ago and possibly even a few a years ago. The reality is that we communicate using various forms: voicemail, e-mails, office phones, cell phones, fax machines, instant message, text message (SMS), video conference and more.
If we pass this down to the daily life of an adolescent, many of the technology systems will be used daily. However, email has been refrained from social networks for this segment, which leaves us with the intricate question’s, what is your use of entry?
Communication tools have been transformed to satisfy new necessities in the business world. This supports employees’ predisposition for adapting the new modalities.
From my personal point of view, it is not a question of the “Y” generation. Lets think that they can be our objective market for the products and services that we sell and can be the decision makers of tomorrow.
Companies should begin to evaluate the possibilities of grabbing what once began, as a technology for “personal use” but has now become a technology tool for businesses. Utilizing the recommendations and interactions proposed by the 2.0 Web to learn, among other things, the opinion of our clients on the products and services that we sell.
Diego Faita
Responsible for America International UC
